Date of Award
2017
Publisher
North Dakota State University
Document Type
Thesis
Degree Awarded
Master of Science (MS)
Program
Agribusiness and Applied Economics
Department
Agribusiness and Applied Economics
College
Agriculture, Food Systems and Natural Resources
Faculty Advisor
Jackson, Jeremy
Description
Attracting donors to a charity and retaining continuous donations is one of the major concerns of a charity, because this largely affect the capacity of the charity to continue on their cause or to expand their cause. As the market for charitable donations have a large number of donors and charities, the way charities brand themselves is very crucial to receive donations. This work looks to question whether a charity can increase its donations by branding itself close to the ideal perception of a charity in the donor. The question was approached using a two-staged lease square regression model that shows that the congruence between ideal charity perception and the real charity brand is in fact plays a significant role in increasing charitable contributions by donors.
Recommended Citation
Udalamaththa Gamage, Danindu Ariyathilake, "Charitable Donations" (2017). Agribusiness and Applied Economics. 82.
https://digitalcommons.ndsu.edu/agribusiness-applied-econ/82
Rights
NDSU policy 190.6.2
Rights Link
https://www.ndsu.edu/fileadmin/policy/190.pdf
Handle Identifier
https://hdl.handle.net/10365/28696