Date of Award

2013

Publisher

North Dakota State University

Document Type

Master's Paper

Degree Awarded

Master of Science (MS)

Program

Apparel, Retail Merchandising and Design

Department

Apparel, Design, and Hospitality Management

College

Human Sciences and Education

Faculty Advisor

Bastow-Shoop, Holly E., 1948-

Description

The outcome of this study is to propose more-effective ways to merchandise diabetes products, with a cross-merchandised approach that provides education and a better in-store experience for shoppers. This research aims to help shoppers by proposing and testing—through in-store intercepts and a questionnaire—a well organized and comprehensive merchandising approach for drugstores, specifically Walgreens and Rite Aid. The results of the questionnaire indicate that the proposed merchandising solution (see Appendix B) provided welcomed improvements to the following areas: 1) organization of products and cross-merchandise product options, 2) shelf signage/navigation, and 3) education. Questionnaire respondents reported that the proposed merchandising solution offered a more effective and engaging merchandising option than do current diabetes shelves. Keywords: diabetes products, solution selling, cross merchandising, product organization, shelf signage, education and store intercepts.

Rights

NDSU Policy 190.6.2

Rights Link

https://www.ndsu.edu/fileadmin/policy/190.pdf

Handle Identifier

https://hdl.handle.net/10365/23100

Download

Share

COinS