Date of Award
2016
Publisher
North Dakota State University
Document Type
Master's Paper
Degree Awarded
Master of Science (MS)
Program
Apparel, Retail Merchandising and Design
Department
Apparel, Design, and Hospitality Management
College
Human Sciences and Education
Faculty Advisor
Braaten, Ann W.
Description
Since young adult female employees represent a sizeable portion of the retail workplace, particularly in clothing, shoes and jewelry, this study focused on aspects of job satisfaction of female Millennial generation (born between 1980 and 2000) retail stores employees. In-depth qualitative interviews regarding the workers’ major values, concerns, and motivations were conducted during the Spring of 2016 in a Midwestern city in the United States of America. Participants indicated that camaraderie among coworkers and the team, and flexible scheduling practices were the most important values relating to job satisfaction. Work-life balance and maintaining a 40-hour work week or steady scheduled hours were also reported as important values relating to job satisfaction. The goal of the study was to gain female Millennial generation employees’ perspectives to help employers counteract high turnover rates in the retail industry.
Recommended Citation
Frank, Victoria Wrae, "Aspects of Job Satisfaction in Female Millennial Generation Retail Employees" (2016). Apparel Design and Hospitality Management. 3.
https://digitalcommons.ndsu.edu/apparel-design-hosp-management/3
Rights
NDSU Policy 190.6.2
Rights Link
https://www.ndsu.edu/fileadmin/policy/190.pdf
Handle Identifier
https://hdl.handle.net/10365/25800