Date of Award
2014
Publisher
North Dakota State University
Document Type
Master's Paper
Degree Awarded
Master of Science (MS)
Program
Apparel, Retail Merchandising and Design
Department
Apparel, Design, and Hospitality Management
College
Human Sciences and Education
Faculty Advisor
Braaten, Ann W.
Description
Fast fashion offers low prices and lots of choices with the opportunity to binge on fashion. Wardrobes are overflowing, and consumers are considering the options for disposal and recycling of their clothes. Upcyling is one way for designers and manufacturers to recycle textiles wherein secondhand fashion is deconstructed and reconstructed into current fashion. Twenty women, ages 25-65, were asked how they recycle their discarded clothing and whether they would be open to buying secondhand clothes if they were upcycled into garments that reflect current trends. Women reported that style and price were more important than environmental causes in their upcycled purchases. Purchase motivators included knowing the genealogy of secondhand textiles and the artistic treatment of upcycled clothes. Barriers to upcycled fashion purchases included concerns about sanitation and an increase in price over comparable garments. Designers, manufacturers, and retailers can use the results to design, market, and sell upcycled fashion.
Recommended Citation
Myers, Gail Jeanne, "Design and Selling Recycled Fashion: Acceptance of Upcycled Secondhand Clothes by Female Consumers, Age 25-65" (2014). Apparel Design and Hospitality Management. 4.
https://digitalcommons.ndsu.edu/apparel-design-hosp-management/4
Rights
NDSU Policy 190.6.2
Rights Link
https://www.ndsu.edu/fileadmin/policy/190.pdf
Handle Identifier
https://hdl.handle.net/10365/23189