Date of Award

2010

Publisher

North Dakota State University

Document Type

Thesis

Degree Awarded

Master of Arts (MA)

Program

Communication

Department

Communication

College

Arts, Humanities, and Social Sciences

Faculty Advisor

Nelson, Paul

Description

This case study examines the working relationship between an athletic department and a central development office within a university. This study focuses primarily on the coordination of fundraising efforts between the two offices. A qualitative approach, using a structuration theoretical framework, presents the working relationship at Midwestern State University (MWSU) through in-depth interviews. Results suggest the two offices could improve the coordination of fundraising efforts. Recommendations, based on the results and theoretical framework, are given.

Rights

NDSU policy 190.6.2

Rights Link

https://www.ndsu.edu/fileadmin/policy/190.pdf

Handle Identifier

https://hdl.handle.net/10365/33756

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