Date of Award
2010
Publisher
North Dakota State University
Document Type
Thesis
Degree Awarded
Master of Arts (MA)
Program
Communication
Department
Communication
College
Arts, Humanities, and Social Sciences
Faculty Advisor
O'Connor, Amy
Description
This exploratory study examines higher education strategic communication for identification inducement strategies and tactics using Cheney's (1983) typology as a guiding framework. The study also explores the differences in identification inducement strategies and tactics used between traditional public universities and for-profit online educators. The results of a deductive textual analysis indicate that identification inducement strategies are used in higher education strategic communication designed to recruit students, an external audience with a reverse paid relationship with the organization. A new strategy and two tactics are added to Cheney's typology to fully account for the identification appeals identified.
Recommended Citation
Anderson, Dana Raye, "Recruiting Through Identification: Identification Strategies and Tactics Used in External Higher Education Strategic Communication" (2010). Computer Science. 335.
https://digitalcommons.ndsu.edu/computer-sci/335
Rights
NDSU policy 190.6.2
Rights Link
https://www.ndsu.edu/fileadmin/policy/190.pdf
Handle Identifier
https://hdl.handle.net/10365/33789