Date of Award

2017

Publisher

North Dakota State University

Document Type

Thesis

Degree Awarded

Master of Arts (MA)

Program

Communication

Department

Communication

College

Arts, Humanities, and Social Sciences

Faculty Advisor

Crisp Crawford, Elizabeth

Description

There is a shortage of nurses to provide care in geriatric settings. About one-third of longterm care organizations have adopted a resident-first philosophy, also known as “culture change,” to address quality of care and staff working conditions. Through a phenomenological interview approach with two unique samples, this study uses an inductive means to explore nurses’ perceptions of a particular culture change philosophy known as the Eden Alternative. To better understand and explore the needs expressed by the nurses, the research uses Taylor’s Six- Segment Message Strategy Wheel as the analysis framework, since it identifies both the emotional/social and rational/logic elements that are used in making decisions. The Strategy Wheel framework allows exploration of participant perceptions to determine if culture change would be a useful message strategy to attract needed long-term care nurses.

Rights

NDSU Policy 190.6.2

Rights Link

https://www.ndsu.edu/fileadmin/policy/190.pdf

Author ORCID Identifier

0000-0002-1702-3781

Handle Identifier

https://hdl.handle.net/10365/28704

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