Date of Award
2010
Publisher
North Dakota State University
Document Type
Thesis
Degree Awarded
Master of Science (MS)
Program
Communication
Department
Communication
College
Arts, Humanities, and Social Sciences
Faculty Advisor
Littlefield, Robert
Description
This study explored the effect of satire in persuasion by comparing attitude changes between adults and teenagers. It revealed that satire was effective in changing attitudes and that satire had a greater effect on changing teenage attitudes than adult attitudes. In this study, participants rated the trustworthiness and competency of political news organizations and then watched comedic segments from entertainment media that satirized the political news organizations. After the satirical segments, participants re-evaluated the trustworthiness and competency of political news organizations. The satire proved to be effective in negatively changing the perception of trustworthiness and competency among political news organizations, and teenage attitudes had greater change than adult attitudes. The factors involved in attitude change were analyzed, and suggestions for future research were also offered.
Recommended Citation
Chianak:as, Joseph Lawrence, "Entertainment Media's Satirical Effects on Teenage and Adult Attitudes of Political News Organizations." (2010). Communication. 42.
https://digitalcommons.ndsu.edu/communication/42
Rights
NDSU policy 190.6.2
Rights Link
https://www.ndsu.edu/fileadmin/policy/190.pdf
Handle Identifier
https://hdl.handle.net/10365/33692