Date of Award

2013

Publisher

North Dakota State University

Document Type

Master's Paper

Degree Awarded

Master of Science (MS)

Program

Emergency Management

Department

Emergency Management

College

Arts, Humanities, and Social Sciences

Faculty Advisor

Youngs, George

Description

Informal material convergence behavior is the spontaneous movement of unsolicited donations from donors to emergency management for disaster relief activities. This behavior is widely accepted as an appropriate social response after disasters. However, this behavior frequently results in excessive amounts of unsolicited donations which create numerous problems for emergency management. Most donors appear unaware of the issues associated with contributing unsolicited donations. The challenge is to reeducate the media and the public about what are considered the appropriate types of donations to contribute for disaster survivors. Informal material convergence behavior is a problem that can be resolved through social-psychological approaches. Social-psychological research can be used in donation strategies to help solve this problem. This includes incorporating persuasive techniques into hazard awareness messaging, using technology and social media to convey the messaging, and conducting more disaster research and monitoring to ascertain if messaging is received, interpreted, and acted upon as intended.

Rights

NDSU Policy 190.6.2

Rights Link

https://www.ndsu.edu/fileadmin/policy/190.pdf

Handle Identifier

https://hdl.handle.net/10365/22764

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